Age group decisions
The age group that I have chosen to focus my research on are those between the ages of 15 and 19. This is because I have the most access to people that are these ages through school. I chose for the youngest age included to be 15 as I wish to make my horror a 15 rated trailer. I have chosen not the make the film and 18 because it would not only be difficult to film the content needed for this without it looking cheap and fake, but also because there is no need and a lot of horror films rated 15 work well and do not need 18+ features to be good. I have chosen to use teenagers as my target audience not only because of easy access to them, but also because research such as that of Wells’ supports the idea that young people enjoy horror more than other age groups.
Audience research - Questionnaire and interview
To research my audience, I am going to use two different methods. The first of these will be an interview where I am going to ask people about their fears as I can later manipulate this information and use it in my own trailer. This research is qualitative as it allows the participant to elaborate on the question. After collecting videos of people discussing their fears I am going to create a chart to make the information readable by putting it into categories e.g. Ghosts, bodily mutilation, possession etc. Also by having the information in a chart formation I can compare it seeing which category scares the most people.
I am also going to create a questionnaire to collect quantitative data. This will mainly include questions using scaled answers e.g. ‘how much to do you enjoy horror films?’ on a scale of 0 (being not at all)-10 (love them).
In order to support my research I will most likely search online for similar studies to use as for comparison.
Market research
For this I plan on doing online research on test audiences and people's reactions to them. This can be useful as I can see the audiences reactions to specific parts of the film therefore grasping what scares them. I plan to replicate this experience with people in my target audience so that I have first hand data that I know is accurate and reliable. I will also be able to see what specifically scares my target audience which will be helpful in deciding the theme of my trailer.
The age group that I have chosen to focus my research on are those between the ages of 15 and 19. This is because I have the most access to people that are these ages through school. I chose for the youngest age included to be 15 as I wish to make my horror a 15 rated trailer. I have chosen not the make the film and 18 because it would not only be difficult to film the content needed for this without it looking cheap and fake, but also because there is no need and a lot of horror films rated 15 work well and do not need 18+ features to be good. I have chosen to use teenagers as my target audience not only because of easy access to them, but also because research such as that of Wells’ supports the idea that young people enjoy horror more than other age groups.
Audience research - Questionnaire and interview
To research my audience, I am going to use two different methods. The first of these will be an interview where I am going to ask people about their fears as I can later manipulate this information and use it in my own trailer. This research is qualitative as it allows the participant to elaborate on the question. After collecting videos of people discussing their fears I am going to create a chart to make the information readable by putting it into categories e.g. Ghosts, bodily mutilation, possession etc. Also by having the information in a chart formation I can compare it seeing which category scares the most people.
I am also going to create a questionnaire to collect quantitative data. This will mainly include questions using scaled answers e.g. ‘how much to do you enjoy horror films?’ on a scale of 0 (being not at all)-10 (love them).
In order to support my research I will most likely search online for similar studies to use as for comparison.
Market research
For this I plan on doing online research on test audiences and people's reactions to them. This can be useful as I can see the audiences reactions to specific parts of the film therefore grasping what scares them. I plan to replicate this experience with people in my target audience so that I have first hand data that I know is accurate and reliable. I will also be able to see what specifically scares my target audience which will be helpful in deciding the theme of my trailer.
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