The first trailer contained a lot of jump scares which were most effective towards the start of the trailer however too many were used and started to have a lesser effect as it went on. The last jump scare was also effective as there was a longer shot before hand which acted to build up tension.
The second trailer had very few jump scares which drew less of an impact from the participants. The main comment that I grasped from this trailer was 'did they just pull off his nose?' along with a shocked expression. This tells me that the audience are still shocked by gore but not as much as jump scares as one participant didn't even flinch or move at the gore.
What I have drawn from this is research is that audiences like trailers being jumpy and scaring them more than seeing lots of blood and gore.
Participants with their consent forms.
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