To begin my audience research I chose to do a questionnaire as it is a quick easy and effective way to collect people opinions on particular issues. My questionnaire was formed of 6 questions which each aimed to find out something different from my target audience. I gave it to 15 people and recorded their results.
This questions aim was to get an idea of how much my target audience enjoyed horror as a whole.
Question 2 - What type of horror film do you enjoy the most?
The aim of this question was to find out what sub-genre interested the audience the most so that as a group we would be able to know what the people want to see. This is important as it is easier to watch something that you want to see and actually like in comparison to something that you hate.
Question 3 - Which part of the film is most exciting to you?
In finding out what engages the viewer the most it allows me to know what they will enjoy seeing most in a horror trailer which will make them want the watch the film more therefore achieving the goals of a trailer.
Question 4 - How often do you watch horror films?
The purpose of asking this question was to again test my target audiences interest in horror as a whole and how much time they are willing to dedicate to it.
Question 5 - When watching a horror trailer what makes you want to watch the film?
Similarly to question 3 this also aims to find out what audiences seek from horror trailers however these questions are more general and technical categories. I have done this so that I roughly know what excites and interests the audience however allows me flexibility with how I wish to achieve it.
Question 6 - Which of these scenarios do you find the scariest?
By asking this question it gives me an idea of what sort of plot line will interest my audience most. This is helpful because it gives me an starting point on creating a story that will cater for the audiences needs.
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